The Sony PEG
Sony has a
long history of glorious successes and resounding failures. Its
first product, a rice cooker, notoriously overcooked the rice.
While its Walkman portable music player simply revolutionized an
industry.
So when Sony
announced last year that it was licensing Palm's operating system
and planning to develop its own line of handheld computers, the
inevitable guessing game began among industry watchers and PDA
enthusiasts. And the question on everyone's lips was "Would Sony's
new device become the next Walkman, or the next
BetaMax?"
Some foresaw
a slick new Sony multimedia PDA. In addition to the typical
Palm organizer features, they predicted high-quality audio and
video playback. And of course, it would have a hot new name
that would push it to the forefront in consumers' minds.
Others were not so optimistic, saying that without more memory and
a substantially faster processor any multimedia product based on
the Palm OS would simply not be up to the task. Still others
questioned the need for another Palm OS-based handheld organizer
with yet another expansion standard, Sony's Memory Stick
technology.
A leap, or testing the water?
At a recent
press conference in Tokyo, Sony provided several more clues and
unveiled working models of its new handheld devices for the first
time. And for high-tech psychics, this provided plenty of
information for them to validate, or adjust, their
predictions.
Video on the PEG
Yes, Sony's
new device will play video, thanks to a third-party software
product called gMedia. However, those attending the press
conference said that the video appeared "jerky and slow", which is
exactly what nay-sayers had been predicting. And audio appears to
be a thing of the future. The new Sony devices will not be
capable of playing compressed audio file, such as the highly
popular MP3 format.
So consider
it a baby-step in the right direction, but certainly not a
leap.
No, the
devices won't carry a cool moniker, at least not at first. Dubbed
"Personal Entertainment Organizers", Sony plans a color model
called the PEG-S500C and a monochrome model called the
PEG-S300. No Visor, no Jornada, No Cassiopeia, no Revo. That's
right, it's a PEG-S500C.
And then
there's the kicker - the price. Sony expects to sell upwards of
100,000 of the new devices this year, beginning September 9, at
prices rumored to exceed $500. Most industry analysts
believe this price point is too high and will not gain acceptance
in the U.S. market.
But there were some positives in the Sony
announcement.
For one, the
new device is small, and it lasts a long time on a charge. Sony
claims it is the slimmest and lightest Palm PDA on the
market, measuring 2.9" x 4.5" x .6" and weighing less than 4.5
ounces. By comparison, the Palm V is 3.1" x 4.5" x .4" and weighs 4
ounces.
And under
normal conditions, Sony says it can run for 15 days between
charges on its embedded lithium-ion battery. That is likely
based on 30 minutes of use per day, or 7-9 hours of continuous
use.
The color
screen will be transflective, much like the Sony-made LCD used in
the new Compaq iPAQ Pocket PC. While it should be highly
viewable both indoors and outdoors, it may be slightly grainy
since it will only be capable of displaying 256 colors.
And Sony
added a jog dial, similar to the one on Hewlett Packard's
Jornada Pocket PC, which allows users to scroll and open
applications without using their stylus.
But it's the
Memory Stick technology that Sony is banking on to be its
shining star. The Sony Palm device will come with 4 megabytes of
embedded flash memory and an 8 megabyte Memory Stick. Sony claims
that with a 64 megabyte Memory Stick you can hold two to three
hours of video or 2,000 still images.
And Sony
unveiled several Memory Sticks that it plans to have ready in 2001,
including a Global Positioning System (GPS) stick, a digital camera
stick, and a Bluetooth wireless stick.
"We hope
Sony's entry will reinforce the strength and showcase the creative
applications enabled by the Palm OS platform," said Alan Kessler,
Palm's Chief Operating Officer.
We'll just
have to wait and see what impact Sony's new devices will have on
the PDA market.
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